Graphic Design Gallery 25
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'93 Fall Registration Bulletin Kean College of New Jersey
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In the mid 1980s, the arrival of desktop publishing and graphic art software applications introduced a generation of designers to computer image manipulation and creation that had previously been manually executed. Computer graphic design enabled designers to instantly see the effects of layout or typographic changes, and to simulate the effects of traditional media without requiring a lot of space. However, traditional tools such as pencils or markers are useful even when computers are used for finalization; a designer or art director may hand sketch numerous concepts as part of the creative process. Some of these sketches may even be shown to a client for early stage approval, before the designer develops the idea further using a computer and graphic design software tools./p>
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Graphic designers work in a variety of environments. While many work within companies devoted specifically to the industry, such as design consultancies or branding agencies, others work within publishing, marketing or other communications companies. Since the introduction of personal computers, many graphic designers work within non-design oriented organizations, as in-house designers. Graphic designers also work as free-lance designers, on their own terms, prices, ideas, etc. A graphic designer reports to the art director, creative director or senior media creative. As a designer becomes more senior, they spend less time designing and more time directing other designers on broader creative activities, such as brand development and corporate identity development. They are often expected to interact directly with clients. Source: Wikipedia
Graphic Design Gallery 25
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