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Each year the Mermaid Parade features a merman and mermaid King and Queen. In 2005 the King was David Johansen (Buster Poindexter) and the Queen was Karmen Guy (Mad Juana). In other years, David Byrne, Queen Latifah, Adam Savage, and Moby have filled the royal seats. The organizers claim to encourage bribery, so that participants have a better chance to win the various costume contests, which are also part of the day's entertainment.

 

The area was a major resort and site of amusement parks that reached its peak in the early 20th century. It declined in popularity after World War II and endured years of neglect. In recent years, the area has seen the opening of KeySpan Park, home to the successful Brooklyn Cyclones minor league baseball team.

 

Charles I. D. Looff, a Danish woodcarver, built the first carousel at Coney Island in 1876. It was installed at Vandeveer's bath-house complex at West 6th Street and Surf Avenue. The complex was later called Balmer's Pavilion. The carousel consisted of hand-carved horses and animals standing two abreast. Two musicians, a drummer and a flute player, provided the music. A metal ring-arm hung on a pole outside the ride, feeding small, iron rings for eager riders to grab. A tent-top protected the riders from the weather. The fare was five cents.

 

While all of the neighborhood's original amusement parks have long since closed down — Steeplechase being the last in 1964 — one, Astroland, since revived. Astroland gradually expanded and there are now also several organized amusement areas along with a number of independent rides and concessions.

 

But between the loss of both Luna Park and the original Steeplechase Park, as well as an urban-renewal plan that took place in the surrounding neighborhood where middle class houses were replaced with housing projects, fewer people visited Coney Island. With attendance dropping, many amusement owners abandoned their properties. In the late 1970s, the city came up with a plan to revitalize Coney Island by bringing in gambling casinos, as had been done in Atlantic City. The city's plans backfired when the prospect of selling property to rich casino owners created a land boom where property was bought up and the rides cleared in preparation of reselling to developers. Gambling was never legalized for Coney, and the area ended up with vacant lots.

 

Meanwhile, the city brought up its own concerns about Thor's plans based on history with the developer. In 2001 Thor purchased the Albee Square Mall for $25 million claiming it wanted to revitalize it. Thor said it wanted to give the mall a Vegas-style makeover and bring in more name brand retail while maintaining the original vendors occupying the mall. The city complied and rezoned the property to permit the building of an office tower above the mall. Soon after, Thor sold the property to Arcadia Reality Trust for $125 million. Arcadia plans to demolish the mall and build the tower only with a possible box store on the ground level. City officials questioned Thor's motives for wanting the zoning changes inside the amusement zone and feared that once Thor gets those changes, it will flip the property to the highest bidder who will have no obligation to build any amusements.

 

In the winter of 2007 Thor meant business and began to evict businesses from the buildings it owned along the boardwalk. But when one of the business owners went to the press with a statement that Thor was requiring its tenants to sign a confidentiality clause that lasted three years and prevented them from publicly commenting on Thor redeveloping the area, Thor quickly reinstated their leases.

 

 

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